Early childhood expert and the network’s new ambassador Jeannette Torres-Alvarez
With a brand new look and feel that is warm and inviting and a new rich programming line-up, Discovery Familia is fast becoming the preferred television option for U.S. Hispanic moms and their preschool age children. Within these new offerings, the network is also showcasing a series of informative on-air segments entitled “Nuestro Hijos” (“Our Children”), conducted by respected early childhood expert and the network’s new ambassador Jeannette Torres-Alvarez.
Jeannette, who also happens to be the mother of two small children, fully understands the responsibilities, pleasures and pressures of being a mother and the difficulties in finding a balance. She writes a monthly column for People en Español aimed at helping parents to reach their maximum potential. She was also the co-author of “Married to Me,” a celebrated self-help book written with her sister and former Miss Universe, Dayanara Torres, aimed at encouraging women to establish a healthy relationship with themselves.
In the following interview, Jeannette shares some additional insights about her on air vignettes “Nuestro Hijos” (“Our children”) and her role as ambassador for Discovery Family:
How do you feel about being a brand ambassador for Discovery Familia?
Jeannette: I’m thrilled to be working with a network fully dedicated to serving the unique needs of moms and their preschool aged children. The channel speaks in a voice that is like a trusted and knowledgeable girlfriend, which we can all use at times. What truly excites me is to be able to reach thousands of Hispanic women and share with them some of my insights and knowledge both as an expert and professional and as a mom.
Why do you think there is a need for a channel like Discovery Familia?
Jeannette: There were not many options, if any, for Hispanic moms. Now we have Discovery Familia, a great network, 100% in Spanish dedicated to Hispanic moms and what we value most: our kids, our home and our time. It gives us a much-needed place to turn to when we need advice, support or just the knowledge that we are not alone. Discovery Familia is truly a resource that will help us as we strive to be better moms, wives and women.
Talk to us about the vignettes you are working on – what will you be sharing with the Discovery Familia audience?
Jeannette: It gives me great satisfaction to be entering thousands of Hispanic homes everyday and to be able to share with women, mom to mom, advice on different topics of interest from parenting tips about retaining the Spanish language, finding solutions for a healthier lifestyle, to practical ways to maximize quality family time.
Why do you think it’s important to provide Hispanic moms with this type of information?
Jeannette: First and foremost, I’m excited to have this opportunity to share these parenting tips because there has never been an outlet to speak to Hispanic women about these topics. We all wish our kids came with an instruction manual, but we all know that is not the case. That is why I’m thrilled to be able to provide useful insights to moms about managing some of these common challenges.
As a mom and early childhood expert what benefit do you see to having Spanish-language, educational kids programming available for preschoolers?
Jeannette: As a Hispanic mom, I’m thrilled to know that I have a partner in Discovery Familia who can help my kids retain the Spanish language with 13 hours of preschool programming that is not only entertaining but curriculum based. The Discovery Kids block provides a safe-haven for kids with shows that focus on inspiring them to become life-long learners, curious explorers and independent thinkers. For me, it is great to know that I can count on the Discovery Kids block on Discovery Familia as a useful tool in helping my kids learn and grow, while giving me an additional outlet to interact with them.
What experience do you have with working children?
Jeannette: I bring years of experience and a vast knowledge of early child development to Discovery Familia. I also have two small children, Santiago, a preschooler and Andrea, who just started kindergarten; so I have first-hand knowledge of what it’s like raising two small children.
What challenges do you feel Hispanic moms have in common raising their kids in the United States?
Jeannette: Universally, moms struggle with the challenges of finding time to do it all. Juggling being a mom, wife and woman, especially in a country where you don’t necessarily have your family around for support, can at times be difficult. I think we all share in the drive to be the best we can be in all of our varied roles.
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