Latinx Newswire

PRODU Opinion Johanna Chamorro of TOPLINE: Brands belong to those who use them

MIAMI, FL — October 21, 2021 — (LATINX NEWSWIRE) — Brands no longer belong to those who manufacture them, but to those who use them and their perceptions, highlights Johanna Chamorro, TOPLINE Co-Founder & Strategic Director, in her article “Let's Stop selling and let's talk.” In this new edition of PRODU Opinion, Chamorro says that …

MIAMI, FL — October 21, 2021 — (LATINX NEWSWIRE) — Brands no longer belong to those who manufacture them, but to those who use them and their perceptions, highlights Johanna Chamorro, TOPLINE Co-Founder & Strategic Director, in her article “Let's Stop selling and let's talk.”

In this new edition of PRODU Opinion, Chamorro says that “the power that the consumer has over the brands we represent makes our work as communicators more complex, so we must not only conceived advertising campaigns but also help our clients improve their conversation.”

View article here

About PRODU
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About TOPLINE

Full-service marketing agency based in Panama with 11 years of experience. Committed to achieving results by providing know-how and know-who. We combine powerful ideas and flawless execution. Creators of Super Moms.

At Topline the client is at the center of our operation! We are your allies and we will be restless until you achieve your goals. We live and breathe marketing and creativity. We are curious, agile, detail-oriented, rigorous, and multi-taskers. We provide strategic thinking and high execution power.