Hispanicize Wire News

World’s First AR, VR & MR Marketing Conference Announces Speakers and Agenda

NEW YORK, NY - September 13, 2018 – (HISPANICIZE WIRE) - Mixed Reality Marketing Summit, the world’s first AR, VR, MR conference completely focused on educating marketers, entrepreneurs and business owners on how to successfully enter the augmented reality and virtual reality space, will take place at the PlayStation Theater in New York City Nov. 5th. The groundbreaking, one-day summit will equip marketers on how to successfully enter the immersive space or continue experimenting with AR, VR or MR in their marketing mix. (Purchase your ticket at mixedrealitymarketingsummit.com)

“Augmented reality and virtual reality will present new challenges and opportunities for marketers. Now is the time for marketers to get educated on these immersive technologies and prepare themselves and the brands they represent for the next computing platform,” said Manny Ruiz, partner at Mixed Reality Ventures, the holding company for Mixed Reality Marketing Summit.

The expert line-up includes:

— Keynote speaker: Kaitlin McGirl, Snap’s Head of Creative Strategy East Coast
— Hollywood director of “Lawnmower Man” & “Virtuosity” Brett Leonard
— Nonny de la Peña, the Godmother of VR, world renown pioneer of AR/VR and CEO of Emblematic Group
— Niantic’s former lead creative for Pokemon Go! John Zuur Platten
— Dorothy Dowling, CMO, Best Western Hotels & Resorts and an early adopter of AR marketing strategies
HP’s Global Head of Virtual Reality for Location Based Entertainment, Joanna Popper;
— Former Cooking Channel Star & immersive entrepreneur, Gabriele Corcos
— Chris Bobotis, Director of Immersive at Adobe
— Arun Batra, General Manager, Digital Operations at Wayfair
— Charlie Fink, AR/VR consultant, Forbes columnist, speaker, and author
— Tim Greenberg, Chief Community Officer at the World Surf League
— Resh Sidhu, England’s Queen of VR and Creative Director at AKQA
— Chris Barbour, Facebook, AR Camera & Content Creation Partnerships Lead
— Cathy Hackl & Samantha G Wolfe, co-authors of the 1st VR & AR marketing book: Marketing New Realities
— Stewart Rogers, Director of Marketing Technology at VentureBeat
— VR AR Association Founder and CMO of Quantum Capture, Nathan Pettyjohn
— And many more speakers to be announced

The Mixed Reality Marketing Summit provides marketers with necessary tools to succeed in a new and evolving medium. Content include keynotes and panel discussions, brand and agency roundtables on how to develop immersive marketing strategies, best practices, measuring success, and much more.

The agenda includes:

Why Mixed Reality is Now Truly Ready for Primetime
The Power of Play & The Rise of Camera Marketing (Snap)
— strong>Creating Content in the New Era of Mixed Reality Marketing
Start with Strategy: Planning Your Brand's Road Map for Mixed Reality Marketing
From eCommerce to XR Commerce
Looking at AR From a Social Lens
Thinking Outside the Headset: The Next Generation of Mixed Reality Marketing
From ROI to Return on Engagement: The Evolving Metrics of Mixed Reality
The Next Wave of Experiential Marketing

More sessions and keynotes will be announced in the coming weeks. For an event agenda and for tickets please visit mixedrealitymarketingsummit.com.

Other Mixed Reality Marketing Summit partners include the VR/AR Association, Media Village, Hype, VR Voice, PRODU, and Exma.

This event is for entrepreneurs, CMOs, agency managers/owners, educators and any professional in the marketing, digital, communications, advertising and public relations industries, who are interested in learning from some the world’s leading VR AR marketing leaders and want to future-proof their careers for the coming revolution in mixed, augmented and virtual reality marketing.

To inquire about sponsoring or exhibiting at the event, please contact sponsor@MixedRealityVentures.co.

For interviews, please email press@mixedrealityventures.co or call 678-913-8133.

About Mixed Reality Ventures
Mixed Reality Ventures, LLC (MRV) is the holding company for the Mixed Reality Marketing Summits (www.MixedRealityMarketingSummit.com) and an early stage fund for mixed reality platforms targeting Latin America, the Iberian Peninsula, and developing markets. MRV was co-founded by Fernando Anzures, CEO of Latin America’s premier marketing conference EXMA, Manny Ruiz, founder of the iconic U.S. Hispanic Market event Hispanicize, and Cathy Hackl, one of the immersive industry’s top innovators. MRV is based in Miami with an affiliate office in Mexico City.

Follow Mixed Reality Ventures on Twitter @MixedRealityMkt, on Facebook at https://www.facebook.com/MixedRealityMarketingSummit, and on Instagram @MixedRealityMarketing.