Nationally Syndicated Morning Drive Show ‘Don Cheto Al Aire’ Debuts in Chicago, Fifth Largest Hispanic Market in U.S.
BURBANK, CA - November 6, 2017 - (HISPANICIZE WIRE) - LBI Media, the largest privately held, minority-owned Spanish broadcasting company in the U.S. announces that its #1 syndicated morning drive show “Don Cheto Al Aire” will now be adding Chicago as its newest market in the US.
Chicago’s Hispanic radio listeners will now have a new morning drive option as the recently revamped “Don Cheto Al Aire,” a nationally syndicated show, made its debut recently in this market.
“Don Cheto Al Aire” will air Monday through Friday from 6 a.m. to 10 a.m. on WLIT Poder 97.5 FM, a Showtime Media radio station in Chicago, the country’s fifth largest Hispanic DMA. Don Cheto Radio Network launched its first affiliate in 2009. To date, the radio network has presence in more than 30 important markets across the U.S.
The nationally syndicated morning drive show will also make its debut in Charlotte, North Carolina on Norsan Media’s W254BN 107.5 FM and 97.3 FM La Zeta.
“We are excited to continue expanding ‘Don Cheto Al Aire’s’’ presence in key DMA’s in the US, and Chicago and Charlotte are no exception. ‘Don Cheto Al Aire’ is already #1 in many markets, including our flagship station in Los Angeles KBUE, ‘La Famosa Que Buena.’ Chicago is a giant market and we are very pleased to work with Showtime Media’s ‘El Poder.’ We are looking forward to leveraging our EstrellaTV station WESV in Chicago to promote Don Cheto to a brand new audience,” stated Winter Horton, Chief Operating Officer, LBI Media, Inc.
“Don Cheto Al Aire” is a family friendly radio proposition with universal appeal among Hispanics of all ages, genders and lifestyles. Since it first aired in 2006, and throughout the years, the show has ranked #1 in various markets across the U.S. without regard to language, and has consistently featured distinguished guests such as Hillary Clinton, Tim Kaine, Salma Hayek and Vicente Fernandez, to name a few.
About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, "EstrellaTV," a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.