Hispanicize Wire News

EstrellaTV Tops All Broadcasters In Los Angeles in May Sweeps

BURBANK, CA - May 30, 2018 – (HISPANICIZE WIRE) - EstrellaTV, the fastest growing Spanish-language broadcasting network in the U.S., announced today that its flagship station KRCA Channel 62, finished #1 in Nielsen Ratings from 8P-9P for the entire May Sweeps rating period.

EstrellaTV’s original production, “Tengo Talento, Mucho Talento,” bested not only Univision and Telemundo, but also surpassed all English language nets as well, including CBS, NBC, ABC and Fox.

EstrellaTV is the only Spanish-language network to grow over the last two years and this performance in Los Angeles, the #1 Hispanic market in the country, further validates EstrellaTV’s original and compelling programming strategy.

“It is great to see our programming resonate so well with our viewers. We have believed from our inception over 10 years ago that programming specifically for US Hispanics would be a winning strategy. We are thrilled with these results and are looking forward to even more growth for our network,” stated Lenard Liberman, CEO, LBI Media, parent company to EstrellaTV Network.

“Tengo Talento, Mucho Talento” has been a consistent broadcast juggernaut for KRCA-62 and during May Sweeps 2018, the station was #1 along with ABC among Adults 18-49 beating Univision, CBS, NBC, Fox and Telemundo(1).

According to Nielsen(2), EstrellaTV and its hit talent competition show, “Tengo Talento, Mucho Talento,” beat all competitors among adults 18-49 and 25-54 in the Los Angeles market as it wrapped up its grand finale show on Wednesday, May 23, 2018. The show’s emotional finale took its competitors by storm and reigned supreme regardless of language during Prime Time followed by Univision, Telemundo, Fox and ABC.

“Tengo Talento, Mucho Talento,” EstrellaTV’s premier talent competition show, has consistently ranked #1 in the Los Angeles market and historically has outpaced not only its Hispanic competitors, but also general market television stations. In the Hispanic market, the show ranked #1 with a 2.0 rating among adults 18-34 outperforming Univision (1.5), Telemundo (0.8) and Unimas with a distant 0.3. Among Adults 18-49, EstrellaTV garnered a 2.9 rating followed by Univision (1.9), Telemundo (1.8) and Unimas (0.9). The show was also #1 across other key demos such as Adults 25-54, Households, Men 18-34, Men 18-49, and Men 25-54(3).

About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.

(1)Source: Nielsen Media Research, Los Angeles NSI Live+SD, M-F 8p – 9p, April 26 – May 23, 2 018, TP average ratings.

(2)Source: Nielsen Media Research, Los Angeles NSI Live+SD, 8p – 10p, May 23, 2018, TP average ratings.

(3)Source: Nielsen Media Research, Los Angeles NSI-Hispanic Live+SD, May 23, 2018; 8-10P TP average ratings.