Hispanicize Wire News

Estrella TV Ties for The Highest Growth Among Spanish Language Broadcast Networks in Total Day

BURBANK, CA - May 9, 2017 – (HISPANICIZE WIRE) - Estrella TV, the fastest growing, minority owned Spanish language broadcasting network in the U.S. announced today that it delivered a +14% growth in Total Day, tied with Telemundo among Adults 18-49(1).

Estrella TV (+14%) beat Univision (-13%), UniMás (-14%) and Azteca América (-19%), which showed significant declines, delivering the highest growth among Spanish language broadcast networks in Total Day (M-SU 6a-6a) season to date as compared to same period in 2015-2016.

Estrella TV continues on a solid upward track with its dynamic and fast-paced Spanish language programming, which since its inception has aimed at offering Hispanic audiences in the US a unique alternative to the obsolete and tired telenovela format of yesteryear, which continues showing double digit declines.

“We take great pride in our programming lineup and feel confident that we will continue offering the highest quality Spanish language programs our audience expects, and continue producing shows that are relevant and appealing to today’s modern Hispanics living in the US,” stated Lenard Liberman.

Estrella TV consistently outperforms its competitors among Hispanic Millennials with news magazine shows such as iTestigo and AlarmaTV as well as its entertainment offerings like Tengo Talento, Mucho Talento, Rica Famosa Latina and the only Spanish language late night talk show in the US Noches Con Platanito.

About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, EstrellaTV, a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.

(1) Source: Nielsen National TV View; C3 (000), excludes sports; M-Su 6a-6a; Estrella TV, Telemundo, Univision, UniMas, Azteca; A18-49; STD 2016-17 (09/19/2016 - 04/16/2017) vs. STD 2015-16 (09/21/2015 - 04/17/2016)